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Although it is much tougher to get targeted traffic to your site the odds that someone will buy your products will be much higher. On the other hand, if you can get enough non-targeted traffic to your site, even with a low percentage of sales, you can still increase your income by a similar amount.

One of the most crucial mistakes I made when I first started Internet Marketing was not completely understand the importance of proper back linking, anchor tags, keywords and the title tag.  The most important things to search engines is providing relevancy to search results using keywords in the anchor tags and back links.  Back links to your website has become one of the most or if not important aspects to better Search Engine Result Positioning (SERP) using your keywords in your anchor tags.